The role
I came to Giphy as Design director when they were still under Betaworks as employee 15th.

I caught GIPHY’s attention because of a personal GIF project called “Alphabreasts” that was designed to raise Breast Cancer awareness.

The team
I grew the design team to 4 designers, 1 animator, 2 creative technologists and oversaw our brand agency.

The Challenge
Create a timeless brand that works well with animated content, and a format that is considered low-fi by modern standars.

The late 80s and early 90s aesthetic inspired me to create GIPHY’s look and feel: MTV’s graphics, cartoons, and 8 bit video games. 

GIPHY’s colors and typography had to both compete and complement its animated content. Because of this I chose a bold typeface and an array of vibrant colors.

I wanted to make the UI elements feel like a classic gaming console.  I went with a bold look, hard-edges, and vibrant colors.

Growth
Giphy grew exponentally as we began adding new product features, curating and creating content and making strategic partnership deals

We integrated with Whats app and slack. We partnered with many high profile brands.

We had editor and user pages, and creation tools to create and share your own gifs. We grew our mobile app offerings: Giphy cam, Giphy keyboard and Giphy for apple and android.

We integrated with Whats app and slack. We partnered with many high profile brands like MLB, HBO, Taco bell to name a few